The world of marketing has drastically shifted from traditional methods to digital mediums. As a result, companies are now seeking out professionals who are equipped with the necessary skills and knowledge to navigate the online marketing sphere. To cater to this requirement, Google has developed a comprehensive training program designed to create certified digital marketing professionals.
The Google Digital marketing Certification program is an online training course that provides individuals with the skills necessary to make an impact in the digital marketing industry. The program is comprised of over 26 modules, each focusing on different aspects of digital marketing, such as Search Engine Optimization (SEO), Social Media marketing, Email marketing, Mobile marketing, and Google Analytics.
One of the program’s main advantages is that it’s free and open to everyone. And as a bonus, Google provides you with bite-sized tutorials, interactive quizzes, and real-life examples that can be applied in the practical world. Upon completion of each module, you will be tested on your knowledge to evaluate your understanding of the subject matter.
Additionally, the training program is self-paced, which means you have the liberty to adjust your own timeline and complete the modules as per your availability. The course is designed to take around 40 hours to complete, but you can finish it sooner or later according to your convenience. Furthermore, the courses come with no prerequisites or previous knowledge requirements, making it accessible to just about anyone.
Upon completion of the Google Digital marketing Certification program, you’ll earn a verified certification that you completed the program and are qualified as a Certified Digital Marketer. This credential not only provides you with proof of your knowledge but also demonstrates to potential employers and clients that you meet industry standards, have relevant skills and expertise needed to help them achieve their digital marketing goals.
Apart from the certification course, Google provides additional resources and tools that will be beneficial for your career development. For example, Google Analytics Academy offers insights into web traffic and statistics. As a marketer, you can use these analytics tools to monitor your website performance or the social media platform, which will help you make calculated decisions that will benefit your brand.
Summing to this all up, the Google Digital marketing Certification program is free, self-paced, offers in-depth knowledge and practical examples, and is recognized across the industry. This training program is perfect for aspiring digital marketers who want to excel in their careers and anyone who seeks a better understanding of the digital marketing landscape. By becoming a certified digital marketer, you’ll have a solid foundation to build your marketing career – allowing you to progress, implement ideas, and achieve success.