Instagram is one of the most popular social media platforms globally, with over one billion active monthly users. Besides being a tool for keeping up with friends and family, it can also be a source of income for people who master the art of making money on Instagram. However, several dos and don’ts must be adhered to for beginners who want to avoid costly mistakes. Below are some essential tips to keep in mind.
DO
1. Identify Your Niche
You need to identify your niche, passion, skills, or expertise that aligns with your personality. People follow and engage with content that resonates with them and solves their pain points. Identify the problems your audience face and tailor your content to solving them.
2. Create High-Quality Content
Social media is image-driven, and the quality of your images and videos is crucial to your success on Instagram. Invest in good camera equipment, editing software, and learn the basics of photography and videography. Your content should be visually appealing, and the captions should resonate with your followers.
3. Post Consistently
One of the keys to success on Instagram is regularly posting high-quality content. Choose the best times to post and stick to a schedule that works for you. Consistency can help build a rapport with your followers and get discovered by the Instagram algorithm.
4. Engage with Your Followers
The engagement rate is one of the metrics that determine your success on Instagram. Reply to comments, direct messages, and like other users’ posts and stories. Active engagement shows that you appreciate your followers and fosters a community of loyal fans.
DON’T
1. Buy Followers or Engagement
Buying followers or engagement may seem like a quick way to increase your metrics, but it’s harmful in the long run. Instagram algorithms and businesses prioritize authentic engagement. Engagement factors such as likes, comments, and shares can determine the number of people that see your post, and if your engagement is fake, the algorithm may shadowban or limit your reach.
2. Use Copyrighted Content
Posting copyrighted content without permission can land you into legal trouble. Always seek permission or credit the owner of the content. Additionally, avoid using stock photos, since they are overused, and the audience may not connect with them.
3. Over-Post Sponsored Content
Sponsored content can be an additional revenue stream on Instagram, but over-posting commercial posts can be a turn-off to your followers. Strive for a balance between sponsored, promotional content, and organic content that resonates with your audience.
In conclusion, making money on Instagram requires patience, hard work, and a clear strategy. Following the dos and don’ts above can help you navigate the platform as a beginner and avoid costly mistakes. Remember, authenticity, consistency, and engagement are the keys to success on Instagram.