Instagram, a social media platform that was once known for sharing filters on photographs, has evolved into a money-making powerhouse in recent years. With over one billion monthly active users, the platform has caught the attention of brands and influencers alike, who are harnessing the power of Instagram to drive sales, brand awareness, and influence consumer behavior. Brands and influencers alike are using Instagram to grow their businesses and profits. Let’s take a look at some successful brands and influencers dominating on the platform.
Successful Brands on Instagram
1. Nike
Nike, the world’s largest supplier of athletic shoes and apparel, is one of the world’s most successful brands on Instagram, with 119 million followers. Armed with an influencer marketing campaign in the form of People on the Rise, Nike is using the platform to connect with its customers on a more personal level and inspire them to pursue their goals. With posts featuring athletes in motion, it’s easy for Nike to promote its message of empowerment on Instagram and build brand loyalty.
2. H&M
H&M, the Swedish fast-fashion giant, has amassed 35 million followers on Instagram. The brand’s success on the platform can be attributed to its use of influencer marketing. By collaborating with well-known influencers, H&M has created brand awareness and increased conversions.
3. Red Bull
Red Bull, the energy drink giant, has established itself as one of the world’s most successful brands on Instagram, with over 14 million followers. By using the platform to showcase extreme sports, the brand is tapping into its target audience’s passion and interests. Red Bull’s Instagram account is filled with action-packed photos and videos that align with its adventurous brand image.
Successful Influencers on Instagram
1. Kylie Jenner
Kylie Jenner, the 22-year-old billionaire makeup mogul and member of the Kardashian family, is one of the most successful influencers on Instagram, with over 152 million followers. Her influential presence on Instagram has not only catapulted her makeup brand, Kylie Cosmetics, to success but has also enabled her to make millions through sponsored posts.
2. Selena Gomez
Selena Gomez, the pop star turned actress, has 167 million followers on Instagram. Her massive following has made her one of the most sought-after influencers on the platform. As a brand ambassador for Coach, Selena has been able to use her influencer powers to promote the brand and increase its sales.
3. Chiara Ferragni
Chiara Ferragni, the Italian fashion influencer, has over 17 million followers on Instagram. As the founder of The Blonde Salad, a fashion and lifestyle website, she has built a brand that has allowed her to make millions through sponsored posts, collaborations, and her e-commerce platform.
In Conclusion,
Instagram’s money-making power is undeniable, and with the platform continuing to evolve, brands and influencers have more opportunities than ever before to connect with consumers, build brand awareness, and make money. Whether it’s through influencer marketing, sponsored posts, or e-commerce, Instagram has created a new landscape for business success. As social media continues to shape and influence consumer behavior, it will be essential for businesses to adapt and use the platform to their advantage.